Meet w.r.yuma:
ZERO WASTE 3D PRINTED GLASSES FROM RECYCLED PLASTICS

Fashion is the third largest polluter in the world, after oil and agriculture.

“Fast fashion” – a concept created by major retailers like H&M and Aldo who operate on a “micro trends” model that encourages shoppers to buy “new” and discard the “old” – selling products that are designed to go out of style and fall apart quickly. With the demand for glasses and sunglasses steadily rising so is the interest in the environmental impacts of the eyewear industry.

As more and more people are purchasing glasses to make an identity and lifestyle statement companies like w.r.yuma are leading the way in bringing a circular economy to the eyewear industry. “Waste is only waste when wasted. We humans appear to be the only animals to ignore the obvious reality that no life can possibly sustain itself on this planet (or any planet for that matter) without reusing our ‘waste’ in a closed loop.” And they are right. If you really want to think about your environmental impact you have to do the full life cycle assessment, including thinking about how it will be disposed of.

– The Urbivore Sisters

“Fashion tells something about who we are and, more importantly, about who we want to become; making it a powerful leverage point for change.”